Green consumer segmentation: consumer motivations for purchasing pro-environmental products-Reference-Cited by-同舟云学术

Green consumer segmentation: consumer motivations for purchasing pro-environmental products

Published:2022-04-14 Issue:8 Volume:41 Page:1477-1501
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Lee Jinhee¹,Haley Eric²

Affiliation:

1. Central Michigan University, Mt Pleasant, MI, USA

2. University of Tennessee, Knoxville, TN, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2038431

Reference89 articles.

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2. The theory of planned behavior

3. Apaydin, F., and M. Szczepaniak. 2017. Analyzing the profile and purchase intentions of green consumers in Poland. Ekonomika 96, no. 1: 93–112.

4. Environmental segmentation alternatives: buyers' profiles and implications

5. Profiling the Potential “Green” Hotel Guest

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