Introduction to the special issue on the future of advertising
Author:
Affiliation:
1. Bryant University, Smithfield, RI, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2074557
Reference18 articles.
1. Adgate, B. 2021. Agencies Agree
2. 2021 Was A Record Year For Ad Spending, With More Growth Expected In 2022, Forbes. https://www.forbes.com/sites/bradadgate/2021/12/08/agencies-agree-2021-was-a-record-year-for-ad-spending-with-more-growth-expected-in-2022/?sh=2ae61bc47bc6, Retrieved 25 January 2022.
3. Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps
4. Programmatic creative: AI can think but it cannot feel
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