Audit and benchmarking of supermarket catalog composition in five countries-Reference-Cited by-同舟云学术

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Audit and benchmarking of supermarket catalog composition in five countries

Published:2022-05-25 Issue:3 Volume:42 Page:589-616
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Tan Pei Jie¹^ORCID,Tanusondjaja Arry²^ORCID,Corsi Armando³^ORCID,Lockshin Larry²^ORCID,Villani Christopher⁴,Bogomolova Svetlana¹^ORCID

Affiliation:

1. Centre for Social Impact (CSI) Flinders, College of Business, Government & Law, Flinders University, Adelaide, SA, Australia

2. Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, SA, Australia

3. Adelaide Business School, The University of Adelaide, Adelaide, SA, Australia

4. Foodland Supermarkets, Adelaide, SA, Australia

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2079818

Reference86 articles.

1. A Content Analysis of Music Placement in Prime-Time Television Advertising

2. A Content Analysis of Magazine Advertisements from the United States and the Arab World

3. Australasian Catalogue Association. 2017. Annual catalogue industry report 2017. http://www.catalogue.asn.au/wp-content/uploads/2017/08/ACA4046_ACAIndustryReport16_vFa_WEB.pdf.

4. Australian Financial Review. 2020. Coles scraps printed catalogue as customers shift online. August 11. https://www.afr.com/companies/retail/coles-scraps-printed-catalogue-as-customers-shift-online-20200811-p55klw.

5. B&T. 2017a. ‘Tis the season for catalogues. http://www.bandt.com.au/marketing/tis-season-catalogues.

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