Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy
Author:
Affiliation:
1. Management School, Universidad de Los Andes, Bogota, Colombia
2. Department of Service Management, University of Bayreuth, Bayreuth, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1366887
Reference67 articles.
1. Exploring children's choice: The reminder effect of product placement
2. Shades of Green: A Multidimensional Analysis of Environmental Advertising
3. Anti-consumption as part of living a sustainable lifestyle: daily practices, contextual motivations and subjective values
4. Understanding poverty and promoting poverty alleviation through transformative consumer research
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