How consumers' values influence responses to male and female gender role stereotyping in advertising-Reference-Cited by-同舟云学术

How consumers' values influence responses to male and female gender role stereotyping in advertising

Author:

De Meulenaer Sarah¹,Dens Nathalie²³,De Pelsmacker Patrick⁴⁵,Eisend Martin⁶

Affiliation:

1. Faculty of Applied Economics, Department of Marketing, University of Antwerp, Antwerpen, Belgium

2. University of Antwerp, Antwerp, Belgium

3. Antwerp Management School, Antwerp, Belgium

4. Faculty of Economics and Business Administration, Department of Marketing, University of Antwerp, Antwerp, Belgium

5. Faculty of Economics and Business Administration, Department of Marketing, Ghent University, Antwerp, Belgium

6. Faculty of Business Administration and Economics, Department of Management & Marketing, European University, Frankfurt (Oder), Germany

Funder

University of Antwerp

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

Reference61 articles.

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