The effect of emotionally-arousing ad appeals on memory: time and fit matter
Author:
Affiliation:
1. Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Beer-Sheva, Israel
2. Department of Business Administration, University of Illinois at Urbana-Champaign, Champaign, IL, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1822670
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1. The effect of fear-inducing content on memory for advertisements and on retroactive and proactive interference of programme information
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4. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
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