Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories-Reference-Cited by-同舟云学术

Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories

Published:2020-09-22 Issue:4 Volume:40 Page:602-628
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Lou Chen¹^ORCID,Tse Caleb H.²^ORCID

Affiliation:

1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore

2. Division of Marketing and International Business, Nanyang Business School, Nanyang Technological University, Singapore, Singapore

Funder

Start-up Grant at Nanyang Technological University

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1822059

Reference71 articles.

1. The influence of real women in advertising on mass market fashion brand perception

2. Amed, I., A. Balchandani, M. Beltrami, A. Berg, S. Hedrich, and F. Rölkens. 2018. The State of Fashion 2019: A Year of Awakening. https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-2019-a-year-of-awakening

3. null

4. Are size-zero female models always more effective than average-sized ones?

5. Real women on real beauty

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