Deepfakes: perspectives on the future “reality” of advertising and branding
Author:
Affiliation:
1. Gustavson School of Business, University of Victoria, Victoria, BC, Canada
2. Loyola University New Orleans, New Orleans, LA, USA
3. King’s College London, Bush House, London, UK
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1834211
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1. Social media? It's serious! Understanding the dark side of social media
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