Cashing in on crashes via brand placement in computer games

Author:

Schneider Lars-Peter,Systems Bae,Cornwell T. Bettina

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference25 articles.

1. Blumberg, F.C. (1998) Developmental differences at play: children’s selective attention and performance in video games.Journal of Applied Developmental Psychology, 19(4), pp. 615–624.

2. Csikszentmihalyi, M. (1990)Flow: The Psychology of Optimal Experience. New York:

3. Harper & Row.Economist(2002) Console wars, 22 June, 368(8278), pp. 57–58.

4. Emery, G. (2002) What’s in a name: product placement in games. Retrieved 26 September 2002 from http://www.usatoday.com/Life/cyber/tech/review/games/2002/1/30/spotlight.htm.

5. Forrester Research (2002)Pervasive Gaming Goes Mainstream. Forrester Research.

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