Investigating the impact of international cosmetics advertising in China-Reference-Cited by-同舟云学术

Investigating the impact of international cosmetics advertising in China

Published:2004-01 Issue:3 Volume:23 Page:361-387
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Barnes Bradley R.,Kitchen Philip J.,Spickett-Jones Graham,Yu Qionglei

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2004.11072889

Reference29 articles.

1. Afshar, H. (1991)Women, Development and Survival in the Third World. Harlow: Longman.

2. Agrawal, M. (1995) Review of a 40-year debate in international advertising.International Marketing Review,12(1), pp. 26.48.

3. Chan, A.K.K & Huang, Y.Y. (1997) Brand naming in China: a linguistic approach.Marketing Intelligence & Planning,15(5), pp. 227.241.

4. Cheng, H. (2000)International Advertising: Realities and Myths, China Advertising Yesterday and Today. Beverly Hills, CA: Sage Publications, Inc.China Advertising Yearbook(1996) Beijing, China.

5. Churchill, G.A. (1996)Marketing Research(3rd edn). Florida: Dryden Press.

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo;Media Asia;2024-03-20

2. Perspective Chapter: A Systematic Review and Research Agenda on Standardization versus Adaptation of Brand Elements in International Markets;Brand Management;2022-11-09

3. Perception of cosmetics quality in China – comparison between young and older consumers;Young Consumers;2021-07-08

4. The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies;SSRN Electronic Journal;2017

5. The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader;Journal of Global Scholars of Marketing Science;2014-01-02