Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote
Author:
Affiliation:
1. Department of Business Management, National Sun Yat-sen University, No. 70, Lianhai Road, Gushan, Kaohsiung 804, Taiwan
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1100698
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