Going it alone or together: the role of space between products on consumer perceptions of price promotions-Reference-Cited by-同舟云学术

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Going it alone or together: the role of space between products on consumer perceptions of price promotions

Published:2020-04-20 Issue:7 Volume:39 Page:1086-1114
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Kwak Hyokjin¹,Zhang Yuli²,Puzakova Marina³,Moriguchi Takeshi⁴

Affiliation:

1. Indian Institute of Management Ahmedabad, Gujarat, India

2. School of Business, Stockton University, Galloway, NJ, USA

3. College of Business and Economics, Lehigh University, Bethlehem, PA, USA

4. Faculty of Commerce, Waseda University, Tokyo, Japan

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1753443

Reference73 articles.

1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

2. Seeing the Big Picture: The Effect of Height on the Level of Construal

3. Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed

4. Inclusion of Other in the Self Scale and the structure of interpersonal closeness.

5. Close relationships as including other in the self.

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance;Journal of Advertising;2023-02-16

2. Putting spatial product presentation cues on the map: Review and research directions;Journal of Business Research;2023-01

3. Anchor-Based Promotions in Retailing: How Consumers Respond to an Additional Anchor?;Journal of Promotion Management;2021-02-25

4. IN-STORE BRAND COMMUNICATION: WHEN SHELF-SPACE AND DISPLAY SEDUCE CONSUMERS;Humanities & Social Sciences Reviews;2020-09-11

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