Seller creative selling in social commerce-Reference-Cited by-同舟云学术

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Seller creative selling in social commerce

Published:2020-04-23 Issue:2 Volume:40 Page:272-291
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chen Li¹,Zhu Fengxia²,Mantrala Murali³,Wang Na⁴

Affiliation:

1. Sawyer Business School, Suffolk University, Boston, Massachusetts, USA

2. Monte Ahuja College of Business, Cleveland State University, Cleveland, Ohio, USA

3. Trulaske College of Business, University of Missouri, Columbia, Missouri, USA

4. Business School, HuaQiao University, QuanZhou, China

Funder

National Natural Science Fund of China for Young Scholars

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1755180

Reference52 articles.

1. Examining the Drivers and Performance Implications of Boundary Spanner Creativity

2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

3. In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products

4. The Importance of Domain-Specific Expertise in Creativity

5. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Digital Inclusion in Agriculture: Profiling the Factors Influencing Social Commerce Adoption Among Farm Cooperatives;2024

2. Contribution of sales control in salespeople’s creative selling: Work engagement as a mediator;Journal of Retailing and Consumer Services;2023-11

3. Optimal homing policy of the manufacturer facing competing platforms: the effect of selling formats;International Journal of Production Research;2023-05-10

4. Local social network structure and promotion effectiveness in social commerce;Information Technology & People;2023-02-28

5. Examining the impact of salesperson orientation on creative selling, passive deviance, and organizational outcomes;Journal of Business Research;2023-01

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