Are sex and death taboos in advertising?

Author:

Manceau Delphine,Tissier-Desbordes Elisabeth

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference23 articles.

1. Bartos, R. (1981) Ads that irritate may erode trust in advertised brands.Harvard Business Review, 59(4), July/August, pp. 138–139.

2. Carroll, R. (1988)Cultural Misunderstandings, The French–American Experience. University of Chicago Press.

3. Douglas, M. (1966)Purity and Danger – An Analysis of the Concepts of Pollution and Taboo. London: Routledge & Kegan Paul.

4. Eynsenck, H.J. (1967)The Biological Bases of Personality. Springfield, Ill.: Charles C. Thomas.

5. Frazer, J. (1911) Le cycle du rameau d’or, in Peyne (1981), vol. 12 (3rd edn), re-edit. coll. Bouquins, Laffont, Paris 1981-1983-1984, pp. 1025–1935.

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