Generational Research and Advertising to Millennials-Reference-Cited by-同舟云学术

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Generational Research and Advertising to Millennials

Published:2018-02-22 Issue:2 Volume:37 Page:165-167
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Taylor Charles R.¹

Affiliation:

1. Villanova University

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2018.1432102

Reference9 articles.

1. Intergenerational appeal in advertising: impacts of brand–gender extension and brand history

2. How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age

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