The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust-Reference-Cited by-同舟云学术

The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust

Published:2021-11-08 Issue: Volume: Page:1-19
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Paramita Widya¹,Septianto Felix²^ORCID,Nasution Reza Ashari³^ORCID

Affiliation:

1. Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia

2. School of Business, University of Queensland, St Lucia, Queensland, Australia

3. School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1991680

Reference61 articles.

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3. A grotesque and dark beauty: How moral identity and mechanisms of moral disengagement influence cognitive and emotional reactions to war

4. Developing a Typology of Humor in Audiovisual Media

5. Carufel, R. 2018. www.agilitypr.com [Online]. https://www.agilitypr.com/pr-news/public-relations/no-joke-consumers-likely-enjoy-recall-humorous-ads/ (accessed January 20, 2020).

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