Generational research and advertising to various age cohorts-Reference-Cited by-同舟云学术

Generational research and advertising to various age cohorts

Published:2021-07-04 Issue:5 Volume:40 Page:683-685
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Taylor Charles R.¹

Affiliation:

1. Villanova Universitycharles.r.taylor@villanova.edu

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1959986

Reference8 articles.

1. Social media alcohol advertising among underage minors: effects of models’ age

2. Intergenerational appeal in advertising: impacts of brand–gender extension and brand history

3. How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age

4. Nielsen 2017. Millennials on Millennials: A Look at Viewing Behavior, Distraction, and Social Media Stars, March 2. http://www.nielsen.com/us/en/insights/news/2017/millennials-on-millennials-a-look-at-viewing-behavior-distraction-social-media-stars.html (accessed January 10, 2018).

5. The Emergence of Generation Z And Its Impact in Advertising

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3. Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation;International Journal of Advertising;2024-01-29

4. The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them;Journal of Promotion Management;2023-11-14

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