When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor-Reference-Cited by-同舟云学术

When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

Published:2021-04-14 Issue: Volume: Page:1-22
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Ahn Hongmin¹^ORCID,Yim Mark Yi-Cheon²^ORCID,Sung Yongjun³

Affiliation:

1. Department of Advertising and Public Relations, Dongguk University-Seoul, Jung-Gu, Seoul, Korea

2. The Department of Marketing, Entrepreneurship & Innovation, The Robert J. Manning School of Business, University of Massachusetts Lowell, Lowell, MA, USA

3. School of Psychology, Korea University, Seongbuk-Gu, Seoul, Korea

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1900502

Reference58 articles.

1. Aaker, J., and A.Y. Lee. 2001. “I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion. Journal of Consumer Research 28, no. 1: 33–49.

2. Aaker, J., and A.Y. Lee. 2006. Understanding regulatory fit. Journal of Marketing Research 43, no. 1: 15–19.

3. Ang, S.H., and E.A.C. Lim. 2006. The influence of metaphors and product type on brand personality perceptions and attitudes. Journal of Advertising 35, no. 2: 39–53.

4. Aristotle. 2010. Rhetoric. Trans. W. Rhys Roberts. The Internet Classics Archive. http://classics.mit.edu/Aristotle/rhetoric.3.iii.html. (Original work published 350 B.C.E).

5. How Regulatory Fit Affects Value in Consumer Choices and Opinions

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