The Influence of Advertising on Alcohol Consumption: A Literature Review and An Econometric Analysis of Four European Nations
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1994.11104586
Reference62 articles.
1. Alcohol Advertising, Consumption and Abuse: a covariance-structural modelling look at Strickland's data
2. Television Alcohol Commercials and Under-age Drinking
3. Content and effects of alcohol advertising: a reply to Strickland.
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