The role of customization, brand trust, and privacy concerns in advergaming
Author:
Affiliation:
1. Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, the Netherlands
2. Department of Marketing, Vrije Universiteit Amsterdam, Amsterdam, the Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://tandfonline.com/doi/pdf/10.1080/02650487.2016.1186951
Reference88 articles.
1. How Avatar Customizability Affects Children's Arousal and Subjective Presence During Junk Food–Sponsored Online Video Games
2. A privacy paradox: Social networking in the United States
3. Trustworthiness as a Source of Competitive Advantage
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