How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?-Reference-Cited by-同舟云学术

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

Published:2016-04-14 Issue:1 Volume:36 Page:164-189
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Bidmon Sonja¹^ORCID

Affiliation:

1. Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Universitaetsstrasse 65-67, 9020 Klagenfurt am Woerthersee, Austria

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2016.1172404

Reference98 articles.

1. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

2. Object Relations, Dependency, and Attachment: A Theoretical Review of the Infant-Mother Relationship

3. Attachment, Exploration, and Separation: Illustrated by the Behavior of One-Year-Olds in a Strange Situation

4. Advertising or games?

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