People's Advertising in China: A Longitudinal Content Analysis of thePeople's DailySince 1949-Reference-Cited by-同舟云学术

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People's Advertising in China: A Longitudinal Content Analysis of thePeople's DailySince 1949

Published:1996-01 Issue:3 Volume:15 Page:222-238
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Swanson Lauren A.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1996.11104653

Reference33 articles.

1. Advertising in China (1987) Beijing: China features, pp. 2–5.

2. The Rhetoric of Advertising

3. Asian Advertising and Marketing (1994) Asian advertising review. Hong Kong: Zindra Limited, pp. 18, 19.

4. Images of Ourselves: The Good Life in Twentieth Century Advertising

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