Direct Marketing in Europe: How European Advertising and Media Companies and Agencies see Direct Marketing
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Published:1996-01
Issue:4
Volume:15
Page:314-324
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ISSN:0265-0487
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Container-title:International Journal of Advertising
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language:en
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Short-container-title:International Journal of Advertising
Publisher
Informa UK Limited
Subject
Marketing,Communication
Cited by
1 articles.
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1. The Legal Cost of Trade Credit;SSRN Electronic Journal;2008