Re-surfing W3: Research Perspectives on Marketing Communication and Buyer Behaviour on the Worldwide Web-Reference-Cited by-同舟云学术

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Re-surfing W3: Research Perspectives on Marketing Communication and Buyer Behaviour on the Worldwide Web

Published:1996-01 Issue:4 Volume:15 Page:287-301
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Berthon Pierre,Pittb Leyland,Watson Richard T.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1996.11104660

Reference39 articles.

1. Assael, H. (1987) Consumer Behavior and Marketing Action (3rd edn). Boston, MA: Kent.

2. Competitive Information Systems in Support of Pricing

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