Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising-Reference-Cited by-同舟云学术

Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising

Published:2022-08-16 Issue: Volume: Page:1-26
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Lou Chen¹,Zhou Xuan¹,Huang Xun (Irene)²,Qiu Chen³,Yuan Mingquan⁴

Affiliation:

1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore

2. Nanyang Business School, Nanyang Technological University, Singapore, Singapore

3. School of Computer Science, Northwestern Polytechnical Univeristy, Xi’an, China

4. Sam’s Club Innovation Center, Dallas, TX, USA

Funder

Tier 1 grant from the Ministry of Education, Singapore

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2111830

Reference77 articles.

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2. Social media and consumer engagement: a review and research agenda

3. What Makes Online Content Viral?

4. Health Adversity and Value Change

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