Mass Media Advertising in a Developing Country
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1983.11104985
Reference42 articles.
1. Country-of-Origin Effects on Product Evaluations
2. BMCE (Banque Marocaine du Commerce Exterieur) (1977, 1978a, 1978b, 1979, 1980)Revue Bimensuelle d'Informations, Nos. 15, 25, 35, 48, 61. Casablanca: BMCE.
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