An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising
Author:
Affiliation:
1. Department of Communication, Yonsei University, Seodaemun-gu, Seoul, Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1401509
Reference67 articles.
1. Effects of Popular Music in Advertising on Attention and Memory
2. A conceptual framework for backend services of contextual digital signage
3. Conceptualizing Context for Pervasive Advertising
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