The influence of gender on the effectiveness of probability markers in advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1075300
Reference50 articles.
1. The Proposition-Probability Model of Argument Structure and Message Acceptance
2. The effects of structural and grammatical variables on persuasion: An elaboration likelihood model perspective
3. The Role of Ad Likability in Predicting an Ad's Campaign Performance
4. Effects of Probability Markers on Advertising Claim Acceptance
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