Advertising in social media: a review of empirical evidence-Reference-Cited by-同舟云学术

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Advertising in social media: a review of empirical evidence

Published:2015-03-24 Issue:2 Volume:35 Page:266-300
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Knoll Johannes

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1021898

Reference99 articles.

1. Dimensions of Brand Personality

2. The theory of planned behavior

3. Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach

4. Dimensions of Consumer Expertise

5. Unveiling videos: Consumer-generated ads as qualitative inquiry

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