Hope across the seas: the role of emotions and risk propensity in medical tourism advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1024385
Reference72 articles.
1. The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers
2. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
3. Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective
4. The Optimal Margin of Illusion
Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Medical Tourism Marketing;Reference Module in Social Sciences;2024
2. Adventure Tourism: Behavioural Drivers to Visit and Spread Word of Mouth with Perceived Risk as Moderator;Global Business Review;2023-10-13
3. Encouraging pro-environmental behavior: Do testimonials by experts work?;PLOS ONE;2023-10-04
4. ". . . If We Don't Scare You, You're Already Dead!": A Study of Imagery and Language Used on Fright Tourism Advertising;Tourism Review International;2023-03-24
5. How does cuteness become the cue? Investigating the impact of cute destination spokespersons on tourist travel intention;Journal of Destination Marketing & Management;2023-03
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3