The Role of Sponsorship in the Marketing Communications Mix
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1991.11104432
Reference11 articles.
1. Gill, B. London: CSS International Holdings Ltd. (Personal interview 1990)
2. ISL Marketing Ltd (December 1988) Sponsorship: has the new medium come of age? Lucerne: ISL.
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