Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs-Reference-Cited by-同舟云学术

Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs

Published:2023-09-27 Issue: Volume: Page:1-29
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Xie Quan¹^ORCID,Muralidharan Sidharth^ORCID,Edwards Steven M.^ORCID

Affiliation:

1. Temerlin Advertising Institute Meadows School of the Arts, Southern Methodist University, Dallas, TX, USA

Funder

Southern Methodist University

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2262859

Reference87 articles.

1. Psychological predictors of intention to use fitness apps: The role of subjective knowledge and innovativeness;Acikgoz F.;International Journal of Human-Computer Interaction,2022

2. AdAge. 2022. How brands are using NFTs – A continually updated List. https://adage.com/live-blog/how-brands-marketers-use-nfts-updated-list.

3. Assessing engagement decisions in NFT metaverse based on the theory of planned behavior (TPB);Albayati H.;Telematics and Informatics Reports,2023

4. Limited or limitless? Exploring the potential of NFTs on value creation in luxury fashion;Alexander B.;Fashion Practice,2022

5. Money, possessions, and ownership in the metaverse: NFTs, cryptocurrencies, Web3 and wild markets;Belk R.;Journal of Business Research,2022

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