Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers
Author:
Affiliation:
1. Austin E. Cofrin School of Business, The University of Wisconsin-Green Bay, Green Bay, WI, USA
2. Southampton Business School, University of Southampton, Highfield, Southampton, UK
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2246258
Reference24 articles.
1. Subtle Signals of Inconspicuous Consumption
2. Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
3. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
4. Signaling Status with Luxury Goods: The Role of Brand Prominence
5. Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints
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