Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability
Author:
Affiliation:
1. Amsterdam School of Communication Research, Department of Communication Science, University of Amsterdam, WV Amsterdam, The Netherlands
2. Strategic Communication Group, Wageningen University & Research, Wageningen, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2264045
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