Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability-Reference-Cited by-同舟云学术

Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Published:2023-10-12 Issue: Volume: Page:1-27
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Voorveld Hilde A. M.¹,Meppelink Corine S.¹,Boerman Sophie C.²

Affiliation:

1. Amsterdam School of Communication Research, Department of Communication Science, University of Amsterdam, WV Amsterdam, The Netherlands

2. Strategic Communication Group, Wageningen University & Research, Wageningen, The Netherlands

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2264045

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