“Dream Now, Travel Tomorrow”: Communicating the Nation Branding of Indonesia through Tourism-Based Social Media
Author:
Affiliation:
1. Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia
2. Monash University, Melbourne, Australia
Funder
LPPM Universitas Atma Jaya Yogyakarta
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/10646175.2023.2169086
Reference68 articles.
1. Aaker, D. A. (2009). Managing Brand Equity. London: Simon and Schuster
2. Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools
3. Turkey’s TV celebrities as cultural envoys: the role of celebrity diplomacy in nation branding and the pursuit of soft power
4. Source strategies and the communication of environmental affairs
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