Unleashing the power of social media data in business decision making: an exploratory study
Author:
Affiliation:
1. Cardiff Business School, Cardiff University, Cardiff, UK
2. Pforzheim University of Applied Sciences, Tiefenbronner, Pforzheim, Germany
Publisher
Informa UK Limited
Subject
Information Systems and Management,Computer Science Applications
Link
https://www.tandfonline.com/doi/pdf/10.1080/17517575.2023.2243603
Reference105 articles.
1. Trust and the Strength of Ties in Online Social Networks: An Exploratory Field Experiment
2. Barrett, C., and T. Bradshaw. 2011. “Burberry in Step with Digital Age.” The Financial Times. August 31, 2011. https://www.ft.com/content/70689408-d3f2-11e0-b7eb-00144feab49a.
3. Seventy-Five Trials and Eleven Systematic Reviews a Day: How Will We Ever Keep Up?
4. Rumors Denials as Persuasive Messages: Effects of Personal Relevance, Source, and Message Characteristics1
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