The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective-Reference-Cited by-同舟云学术

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The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective

Published:2016-04-18 Issue:1 Volume:12 Page:4-18
ISSN:1751-7575
Container-title:Enterprise Information Systems
language:en
Short-container-title:Enterprise Information Systems

Author:

Chong Woon Kian¹,Man Ka Lok²,Kim Mucheol³

Affiliation:

1. International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, P R China

2. Department of Computer Science and Software Engineering, Xi’an Jiaotong-Liverpool University, Suzhou, P R China

3. Department of Multimedia, Sungkyul University, Anyang-si, Republic of Korea

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Information Systems and Management,Computer Science Applications

Link

https://www.tandfonline.com/doi/pdf/10.1080/17517575.2016.1177205

Reference74 articles.

1. Marketplace and technology standards for B2B e-commerce: progress, challenges, and the state of the art

2. Business‐to‐business e‐procurement: success factors and challenges to implementation

3. Critical Success Factors in Business Performance Management—Striving for Success

4. Estimating Nonresponse Bias in Mail Surveys

5. The Impact of Internet Use on Business-to-Business Marketing

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2. Systematic Review of Factors and Barriers Influencing E-Commerce Adoption among SMEs over the Last Decade: A TOE Framework Perspective;Journal of the Knowledge Economy;2024-08-20

3. Elevating Customer Relationship Management in Chinese Banking: A Synergy of Information Technology and Strategic Practices;Journal of Information Systems Engineering and Management;2024-04-23

4. Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021;Journal of Electronic Commerce in Organizations;2024-03-26

5. Factors that Influence Sellers in Selection E-Marketplaces: A Systematic Literature Review;SpringerBriefs in Applied Sciences and Technology;2024

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