Effects of social media-mediated customer engagements on purchase intentions: Evidence from selected full-service restaurants in South Africa
Author:
Affiliation:
1. Central University of Technology, Faculty of Management Sciences, Bloemfontein, South Africa
Funder
received
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2023.2214066
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1. How does greenwashing affect green branding equity and purchase intention? An empirical research
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4. Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence
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