Consumer Attitude and Visit Intention toward Food-Trucks: Targeting Millennials
Author:
Affiliation:
1. Department of Retail, Hospitality, and Tourism Management, University of Tennessee Knoxville, Knoxville, TN, USA
2. School of Hospitality and Tourism Management, Oklahoma State University, Stillwater, OK, USA
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2017.1368807
Reference44 articles.
1. From Intentions to Actions: A Theory of Planned Behavior
2. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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