Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty-Reference-Cited by-同舟云学术

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Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty

Published:2024-03-30 Issue: Volume: Page:1-28
ISSN:1537-8020
Container-title:Journal of Foodservice Business Research
language:en
Short-container-title:Journal of Foodservice Business Research

Author:

Zaid Ahmed Adnan¹^ORCID,Bawaqni Shayma’a²,Shahwan Rani³^ORCID,Alnasr Firas⁴^ORCID

Affiliation:

1. Department of Logistic Management, Palestine Technical University-Kadoorie, Tulkarm, Palestine

2. Department of Marketing and E-Commerce Management, Palestine Technical University-Kadoorie, Tulkarm, Palestine

3. Department of Business Administration, An-Najah National University, Nablus, Palestine

4. Department of Communication and Digital Marketing, An-Najah National University, Nablus, Palestine

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15378020.2024.2336184

Reference91 articles.

1. Dimensions of Brand Personality

2. Ahmad, Z., & Esposito, P. (2022, September). The influence of greenwash on green purchace Intentions; the mediating role of green brand loyalty. Proceedings of the 15th Annual Conference of the EuroMed Academy of Business, Palermo, Italy.

3. Ajzen, I. (2005). EBOOK: Attitudes, personality and behaviour. McGraw-hill education (UK).

4. How do firms actions impact green scepticism The effects of green brand associations, green brand equity and greenwashing

5. Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey

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