Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains
Author:
Affiliation:
1. Hotel Studies Department, Faculty of Tourism and Hotels, University of Alexandria
2. Hotel Studies Department, Faculty of Tourism and Hotels, Alexandria University, Alexandria, Egypt
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2022.2104074
Reference101 articles.
1. Dimensions of Brand Personality
2. Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy
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