Application of Theory of Planned Behavior (TPB) on fast-food consumption preferences among generation Z in Dhaka City, Bangladesh: an empirical study
Author:
Affiliation:
1. Department of Marketing Faculty of Business Studies, Jahangirnagar University Savar, Dhaka, Bangladesh
Funder
the Bangladesh University of Professionals
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2022.2086420
Reference89 articles.
1. College students eating habits and knowledge of nutritional requirements
2. Association of Overweight and Obesity with High Fast Food Consumption by Gulf Cooperation Council Medical Students
3. The theory of planned behavior
4. Factors influencing the adoption of mHealth services in a developing country: A patient-centric study
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