Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2011.592461
Reference77 articles.
1. The Effect of Cultural Orientation on Persuasion
2. Role of Product-Related Conversations in the Diffusion of a New Product
3. Measurement of Consumer Susceptibility to Interpersonal Influence
4. Social Network Sites: Definition, History, and Scholarship
5. Social Ties and Word-of-Mouth Referral Behavior
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