Integrated Marketing Communications and New Product Performance in International Markets
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2011.634325
Reference120 articles.
1. Extending Marketing Activities and Strategies from Domestic to Foreign Markets
2. Structural equation modeling in practice: A review and recommended two-step approach.
3. Estimating Nonresponse Bias in Mail Surveys
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