Scarcity Promotions and Consumer Aggressions: A Theoretical Framework
Author:
Affiliation:
1. Indian Institute of Management Lucknow, Lucknow, India
2. O P Jindal Global University, Sonipat, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.2009609
Reference118 articles.
1. Scarcity Messages
2. Broadening (and narrowing) the scope of brand relationships
3. Human Aggression
4. Consumer anger: a label in search of meaning
5. An Extended Model of Moral Outrage at Corporate Social Irresponsibility
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