Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2010.504520
Reference61 articles.
1. Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands
2. Country-of-Origin and Brand Effects:
3. Product-Country Images in the Context of NAFTA
4. Perceptions of countries as producers of consumer goods
5. Antecedents, moderators and dimensions of country‐of‐origin evaluations
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