Caster Semenya as a “can-do” hero for “at-risk” girls: analyzing Nike’s neoliberal postfeminist advertisements
Author:
Affiliation:
1. School of Kinesiology, University of Minnesota-Twin Cities, Minneapolis, MN, USA
2. Department of Kinesiology, Towson University, Towson, MD, USA
3. Department of Kinesiology, University of Maryland-College Park, College Park, MD, USA
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15295036.2023.2228382
Reference69 articles.
1. Jordanscapes: A Preliminary Analysis of the Global Popular
2. SheBelieves, but does she? Complicating white women’s understandings of the postfeminist-neoliberal empowerment discourse
3. Race in “The Race”: Mark McGwire, Sammy Sosa, and Heroic Constructions of Whiteness
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