Branding a City as a Sports Town: A Conceptual Model Based on ‘Track Town USA’-Reference-Cited by-同舟云学术

Branding a City as a Sports Town: A Conceptual Model Based on ‘Track Town USA’

Published:2021-12-09 Issue: Volume: Page:1-17
ISSN:2470-4067
Container-title:Journal of Global Sport Management
language:en
Short-container-title:Journal of Global Sport Management

Author:

Dubinsky Yoav¹^ORCID

Affiliation:

1. Instructor of Sport Business, Lundquist College of Business, University of Oregon, Eugene, OR, USA

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/24704067.2021.2001354

Reference68 articles.

1. Place branding: Is it marketing, or isn’t it?

2. Around. (n.d.). Going for gold. University of Oregon. https://around.uoregon.edu/2016olympians

3. Bachman, R. (2019). Lucrative deals with Nike, Adidas, another edge in battle between college ‘haves,’ ‘have nots.’ The Oregonian, January 10. https://www.oregonlive.com/pac10/2010/06/lucrative_deals_with_nike_adid.html

4. Banse, T. (2019). More state funding sought as Eugene prepares for 2021 World Track Championships. Oregon Public Broadcasting, October 11. https://www.opb.org/news/article/oregon-state-funds-eugene-world-track-championships-2021/

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