Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations-Reference-Cited by-同舟云学术

Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

Published:2020-09-25 Issue: Volume: Page:1-29
ISSN:2470-4067
Container-title:Journal of Global Sport Management
language:en
Short-container-title:Journal of Global Sport Management

Author:

Uhrich Sebastian¹^ORCID,Behrens Anton¹^ORCID,Kang Tae-Ahn²^ORCID,Matsuoka Hirotaka³^ORCID,Uhlendorf Kim¹^ORCID

Affiliation:

1. Institute of Sport Economics and Sport Management, German Sport University Cologne, Germany

2. Graduate School of Sport Sciences, Waseda University, Nishitokyo, Tokyo, Japan

3. Faculty of Sport Sciences, Waseda University, Nishitokyo, Tokyo, Japan

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/24704067.2020.1819617

Reference78 articles.

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2. Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement

3. Using Optimal Distinctiveness Theory to Understand Identification with a Nonlocal Professional Hockey Team

4. Uniting a sport teams’ global fan community: prototypical behavior of satellite fans enhances local fans’ attitudes and perceptions of groupness

5. Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

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