Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators
Author:
Affiliation:
1. The President Director and CEO of Rolimex, The Chemical Division of Sinarmas Group, Indonesia
2. Graduate School of Business, IPB University, Bogor, Indonesia
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2022.2061835
Reference122 articles.
1. Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
2. Traditional, state-of-the-art and renewable thermal building insulation materials: An overview
3. An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
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